After recently studying and successfully partaking in the AdWords Certification Program, I have arrived at the conclusion that Google probably makes a fair amount of money from the $50.00 per exam (4 total) cost. Upon my initial opinion of the AdWords exam I thought that just looking over the study guide briefly would be enough to allow test takers to cruise through these exams. This is not the case. The study guide alone is enough to frighten most people away. At 15 sections, with multiple subsections, and links to additional learning materials, you should expect to devote a considerable amount of time to LEARNING the information and not just memorizing it.

When taking the AdWords Certification exams above all the AdWords Learning Center is going to be your biggest help. This contains details about all the aspects of the AdWords tools and methods. I found the structure and organization of the AdWords study materials to be a little lacking as it seemed, at times, to precede the introduction of a topic with with detailed information about a subsection of that topic making it difficult to understand where the piece in question fit until further reading. So you may need to make detailed study notes or denote any areas that you found confusing so that you may come back to them.

I was recently introduced to the website http://damnyouautocorrect.com which I found very amusing because I could relate to the extreme communication blunders that you will find there. Overall I am very pleased with the functionality and usability of the iPhone. Its a device that makes me wonder how I ever lived without it. On the other hand though I think there are more than a few words that could probably be left off of the auto-complete list. I cant even begin to count the amount of times I have found words auto corrected in emails and texts that would prove to be incredible communication breakdowns and create extremely awkward situations if they were to go un-edited. Perhaps apple should implement a smarter phrase checking capability to compliment its auto-correct feature. I would imagine there have been a few careers and deals that were severely jeopardized by an erroneous auto-correct.