The Challenge:

Certegy®, an FIS Company, is a global leader in check cashing, credit card and gaming services. Certegy chose Grafx to create a new corporate identity that would represent the company as well as its many product lines.

The Solution:

Grafx created a new brand identity for Certegy that used contemporary design to simply communicate key product benefits to prospects. The refreshed identity also maintained critical pieces of Certegy’s current brand that were already well established in the marketplace.

The X-factor:

Grafx rebranded more than 30 different Certegy products, bringing strategic business insight and creative design to each one. While each had a fresh and innovative look, all were part of a cohesive campaign, true to the Certegy corporate identity with nonnegotiable brand elements integrated into every design.

The Results:

Certegy saw nearly immediate sales growth due to its new corporate identity and market presence. Moreover, the best-in-class quality of the new marketing materials reinvigorated the company’s sales force, boosting new business leads across product lines. Certegy was so pleased with the results that its parent company, FIS, is now a Grafx client, too.

“We chose to work with Grafx Design because of their ability to think outside the box with fresh and contemporary concepts, deliver on time and stay within our budget constraints. As a true partner, they were able to transform our brand yet maintained a strong corporate and professional presentation through multiple product lines.”

Cynthia F. Knowles
VP Marketing
FIS Global Marketing & Corporate Communications

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