The Challenge:

American Regent, Inc. has been supplying quality injectable products to the medical community throughout the United States and Canada since 1967. Over the years, the company’s line of generic injectables has become an increasing driver of their business success, but as generics, these products never got the marketing attention they deserved. American Regent needed a highly creative, but affordable, agency solution to make these products stand out.

The Solution:

Grafx used high-impact design elements to create a memorable brand image for American Regent’s generic product line. The Grafx team then executed the brand consistently, product by product, to create greater awareness of both the generic injectables and the company.

The X-factor:

In pharmaceutical marketing, regulatory compliance is key. Grafx understanding of FDA regulations and American Regent’s own rigorous Quality Assurance and Legal reviews brought clarity and efficiency to the marketing approval process.

The Results:

With consistent product templates and guidelines now in place across all generic product categories, Grafx is now working with American Regent to launch several new campaigns branding its latest generic injectable product and building awareness of the company among hospitals and physician offices.

“Our experience with Grafx has been a positive one. We operate on tight deadlines and rely heavily on the expertise of a creative agency. We are pleased to have Grafx working with us on a variety of projects.”

Gloria Katz
Product Manager
American Regent, Inc . Luitpold Pharmaceuticals, Inc.

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