The Challenge:

Charley’s Grilled Subs®, is a national client whose unique selling proposition is serving deliciously crafted…yup you guessed it… grilled subs. Charley’s chose Grafx to produce high quality video presentations, custom designed Power Point Presentations, and logos for awards to be distributed to franchisees. The challenge for Grafx was to create a captivating, yet informative presentation to build the excitement level for everyone who planned to attend the 3-day event in Orlando, FL.

The Solution:

Grafx provided the client with several services including videography, strategy, copywriting, and graphic design. Our team was able to provide the client with all deliverables on time and within budget. The event, “Mission to Serve”, was produced for an audience of over 600 franchisees. The team worked closely with Charley’s to captivate the vision of the company’s message while engaging and educating the audience.

The X-factor:

The Grafx team took the initial concept from the branding standards established by the company and applied them to interactive video pieces and other convention collateral. In addition, the same concepts were applied to create an engaging and customized Power Point presentation, which was the informative focal point of the convention.

The Results:

The principles and leaders of Charley’s were ecstatic to present a fresh concept of message delivery to their franchisees. This interactive and integrated approach to corporate communications set the tone for the future of the restaurant chain as innovative, fun and informative. “Mission to Serve 2012” held in Orlando, was the first year Charley’s (along side Grafx) rolled out a campaign to franchisees using dynamic imagery. Our performance exceeded their goals; bringing us a new challenge for next year’s convention.

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